How to Change Your Shopify Store Name & URL (2024)

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Changing your Shopify store name and URL is a straightforward process that can enhance your brand identity. To change your store name, navigate to your Shopify admin dashboard, click on "Settings," then select "General." Here, you can edit the "Store name" field. To update your store URL, go to "Online Store" and then "Domains."

Click on "Add custom domain" if you're purchasing a new one, or "Manage" to edit an existing domain. Keep in mind that changing your URL may affect SEO and backlinks, so consider implementing redirects where necessary to preserve traffic and rankings.

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