How To Connect Shopify Store to Facebook & Instagram Shop (2024)
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Connecting your Shopify store to Facebook and Instagram Shop is a crucial step in expanding your business's reach and increasing sales. To connect your store, start by ensuring that you have a Facebook Business Manager account and a Facebook page for your business. Next, navigate to the "Sales Channels" section of your Shopify dashboard and select "Facebook."
Follow the prompts to connect your account and customize your shop options, such as adding product collections and configuring shipping settings. Once your Facebook Shop is set up, you can then connect your Instagram account by linking it to your Facebook page. By taking these steps, you'll be able to seamlessly integrate your store with two of the largest social media platforms, making it easier for customers to discover and purchase your products.